What’s Next for Ivystone? New Tech Partner Promises Smoother Order Writing and More
Read the full article below that was originally published in Gifts & Decorative Accessories on July 27th, 2023.
With a new sales enablement technology partner, the national sales rep agency will benefit from an integrated system for order writing, order delivery, and more.
National sales rep agency Ivystone Group has selected MarketTime as their sales enablement technology partner. Representing top-selling brands both nationally and regionally, Ivystone’s team of more than 200 experienced salespeople serves retailers in all 50 states and maintains showrooms in Atlanta, Dallas, and Las Vegas.
“We are excited to announce our collaboration with MarketTime,” said Doug Cofiell, CEO of Ivystone Group. “MarketTime understands the complexity of our business and has the technology, experience, and vision to enable our growth and support our team. Ivystone has been partnering with vendors and retailers since 1960, establishing our company as a trusted curator within the gift and home industry. As we look to the future, we are confident MarketTime is the right technology partner to support Ivystone’s success as our industry continues to evolve.”
Ivystone Group – including Ivystone, Simblist Group, and CMA – will implement the MarketTime platform in the second half of 2023. Ivystone Group will utilize multiple solutions offered by MarketTime, including cloud-based back-office management and commissioning, order delivery integration and PCI-compliant payment processing for vendor partners, a robust public API to enable data flows across Ivystone’s connected systems, and order writing apps for their teams on the road and in their showrooms across the country. MarketTime is already working with other big brands such as Anne McGilvray & Company and Keena, which were both announced in the fall of 2022.
Chris Happ, CEO of MarketTime, said, “Ivystone Group is a leader in our industry and a pioneer in using technology to best serve customers and efficiently collaborate with vendor partners. MarketTime is the technology platform of choice for the most innovative B2B sales organizations in the world, and Ivystone’s selection of MarketTime is strong validation of our vision and commitment to the industries we serve.”