MarketTime Elevates Litzman to CEO
Amanda Erd
Managing Editor, Gifts & Decorative Accessories
July 3, 2025
B2B commerce platform MarketTime has announced the appointment of Todd Litzman as the new chief executive officer, effective immediately.
Litzman recently returned to the company to lead the Customer Advisory Board in April. He steps into the CEO role as Chris Lee steps down. Lee has held the role since April 2024.
“We are grateful to Chris Lee for her contributions to MarketTime during her tenure,” said Alex Stacy, partner at Hudson Hill Capital. “Looking ahead, we are incredibly excited to announce Todd Litzman as our new CEO. Todd brings unparalleled industry experience and a profound understanding of our business. His long-standing relationships with customers and decades spent developing software solutions for these industries make him the ideal leader to guide MarketTime forward. This decision was primarily driven by our commitment to our customers and our belief that Todd’s deep customer relationships and understanding of their needs will be invaluable.”
Litzman, the co-founder of Brandwise which was acquired by MarketTime in 2021, has a “unique ability to foster open communication and build strong partnerships with customers,” according to a press release from MarketTime regarding the appointment. He is widely recognized for his leadership and relationships within the gift, home and toy industries.
“I am honored and excited to step into the role of CEO at MarketTime,” said Litzman. “Having recently re-engaged with the company and its valued customers through the Customer Advisory Board, I’ve seen firsthand the incredible potential we have to deliver impactful solutions. My focus will be on strengthening our commitment to our customers, leveraging their insights to drive product innovation and ensuring MarketTime continues to be the premier B2B commerce platform for their needs. We are dedicated to building on our strong foundation and working closely with our customers to achieve mutual success.”
This leadership transition and Litzman’s appointment “reflects MarketTime’s proactive approach to listening to and acting upon the evolving needs of its extensive customer base,” the release said. Litzman joins a leadership team that includes Terri Harwood (COO), Jonathan Striker (CFO) and Pete Mueller (CTO).
MarketTime and its B2B technology currently facilitate more than $5 billion in orders annually for more than 300,000 retailers, with 350 sales agencies, 7,000 sales representatives and 6,500 brands making use of the platform.
Read the article in Gifts and Dec, HERE