MarketTime Snags This Huge Rep Company's Business, Continues to Grow

Read the full article below. Originally published in Gifts & Decorative Accessories on October 20, 2022.

Representing 75 wholesale brands, Keena has chosen MarketTime as its sales enablement and e-commerce platform.

In a competitive landscape of ecommerce platforms and web solutions, MarketTime continues to grow after first launching in 2020 after Dallas Market Center partnered with software service provider RepTime. Now gaining the business of a huge rep agency, the ecommerce platform and B2B ecosystem is still capturing attention.

Keena, a leading boutique wholesale manufacturers’ rep agency and expert for global brands in the gift, home and fashion categories, has selected MarketTime as their sales enablement and ecommerce platform.

“Choosing the right technology partner is critical for any sales agency,” said Adriana de Mello, CEO of Keena, which represents 75 brands. “We are excited to benefit from MarketTime’s platform capabilities, ecosystem scale and expertise. Just as importantly, the MarketTime leadership team is 100 percent committed to the success of sales agencies and sales reps. Early on in our discussions, it was clear that we shared a common vision for how our industry must evolve to continue to thrive.”

Keena will implement the MarketTime platform through the remainder of 2022 and will use the platform during January markets in 2023. The company will utilize the full suite of solutions offered by MarketTime, including:

• Cloud-based back-office management and commissioning
• Order writing apps for PC, iPad, iPhone and Android
• A highly configurable B2B web shop, enabled by “clicks, not code” that fully integrates with Keena’s data
• Order delivery and payment processing solutions
• Analytics and business intelligence for Keena’s sales reps and administrative team

Chris Happ, CEO of MarketTime, said, “Adriana and the Keena team are thought leaders in our industry and have a deep understanding of the role technology plays in supporting a successful sales agency. MarketTime aspires to be the technology platform of choice for the most innovative B2B sales organizations in the world, and we could not be more excited to partner with Keena.”